The competition encourages musicians to create potent arts experiences. It supports early-career performers with outstanding skills and strong artistic visions, providing winners with performance opportunities and comprehensive career support.
Founded in 2013 in Berlin, the award-winning, independent online classical music magazine VAN covers classical music in all its forms.
The Bank Julius Baer became a development partner for VAN Magazine in 2019, supporting culture journalism in an international, digital format.
Supporting art and music has been integral to Bank Julius Baer’s philosophy for decades. An interest in visual art dates back to the early 1930’s when the Baer family began its private art collection. Added to this, two female members of the Baer family pursued artistic careers, one of them having studied classical music. As a result, the family maintained an intensive contact with the art scene in Zurich, Paris and New York.
In the early 1980’s, Bank Julius Baer founded its corporate art collection. The purpose was, and still is, to support artists who, at the time of a first purchase, are not yet firmly established, but clearly show great potential. Nearly two decades later, the Bank started to sponsor music halls, festivals and museums based on its heritage. Recently, Julius Baer started collaborating with online platforms specialized in classical music.
The young partnership with VAN primarily focuses on emerging talents. Additionally, the Bank and VAN chose the cultural capital Berlin as the hosting destination for this new prize.